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  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 6: Consumer learning and involvement
  5. Question
    _____ Is the Practice of Marketing a Whole Line of Company
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_____ Is the Practice of Marketing a Whole Line of Company

Question 39

Question 39

Multiple Choice

_____ is the practice of marketing a whole line of company products under the same brand name.


A) Corporate marketing
B) Family branding
C) Capital branding
D) Licensing

Correct Answer:

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