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  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 6: Consumer learning and involvement
  5. Question
    The Key to Overcoming _______ Is Effective Positioning, Which Is
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The Key to Overcoming _______ Is Effective Positioning, Which Is

Question 2

Question 2

Multiple Choice

The key to overcoming _______ is effective positioning, which is to be able to position a product in a way to differentiate it in our over-communicated society.


A) stimulus generalisation
B) selective attention
C) stimulus discrimination
D) boredom

Correct Answer:

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