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    Consumer Behaviour Study Set 1
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    Exam 6: Consumer learning and involvement
  5. Question
    Brand Loyalty Has Been Defined by Both
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Brand Loyalty Has Been Defined by Both

Question 59

Question 59

Multiple Choice

Brand loyalty has been defined by both:


A) beliefs and behaviour.
B) product knowledge and behaviour.
C) product knowledge and beliefs.
D) behaviour and attitudes.

Correct Answer:

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