Multiple Choice
The ______ component is concerned with the likelihood that an individual will undertake a specific action or behave in a particular way with regard to the attitude object. According to some interpretations, this component may include the actual behaviour itself.
A) cognition
B) conation
C) affection
D) positivism
Correct Answer:

Verified
Correct Answer:
Verified
Q54: The elaboration likelihood model proposes that consumers'
Q55: Identify and describe the four key aspects
Q56: The single attribute attitude model is one
Q57: The 'foot-in-the-door' technique, is based on the
Q58: One strategy for changing attitudes can be
Q60: Like the tricomponent model, the _ model
Q61: A learned predisposition to behave in a
Q62: If you were going to use a
Q63: An attitude would best be characterised as:<br>A)
Q64: Consumers sometimes form feelings and judgments about