Multiple Choice
The word _____ in the consumer-oriented definition of attitude should be interpreted broadly to include specific consumption- or marketing-related concepts, such as product, product category, brand, service, possessions, product use, causes or issues, people, advertisement, Internet site, price, medium or retailer.
A) product
B) object
C) brand
D) company
Correct Answer:
Verified
Correct Answer:
Verified
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