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The Claim Made by Hungry Jacks That 'The Burgers Are

Question 104

Multiple Choice

The claim made by Hungry Jacks that 'The burgers are better at Hungry Jacks', shows an example of which attitudinal-change strategy?


A) The Elaboration Likelihood Model.
B) Changing beliefs about competitors' brands.
C) Altering components of the multi-attribute model.
D) Changing the overall brand rating.

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