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    Consumer Behaviour Study Set 1
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    Exam 8: Social influences on consumer behaviour
  5. Question
    General or Broadly Defined Values or Behaviour Would Be Impacted
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General or Broadly Defined Values or Behaviour Would Be Impacted

Question 25

Question 25

Multiple Choice

General or broadly defined values or behaviour would be impacted by a(n) :


A) comparative reference group.
B) symbolic reference group.
C) indirect reference group.
D) normative reference group.

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