True/False
When consumers are concerned about the technical aspects of a product, endorsements by experts are used by marketers to assist consumers in evaluating the purchase.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q14: What is comparative advertising,and what results do
Q54: How does the conspicuousness of a product
Q56: When involvement with a product is low,
Q57: An individual who has first-hand experience with
Q58: _ describes any strategy that encourages individuals
Q60: Work reference groups can be either formal
Q61: A _ may be defined as two
Q62: Advertisers examining the fit between the receiver
Q63: Opinion leaders are usually paid for their
Q64: The reference group concept has been broadened