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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 8: Social influences on consumer behaviour
  5. Question
    When Consumers Are Concerned About the Technical Aspects of a Product
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When Consumers Are Concerned About the Technical Aspects of a Product

Question 59

Question 59

True/False

When consumers are concerned about the technical aspects of a product, endorsements by experts are used by marketers to assist consumers in evaluating the purchase.

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