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    Consumer Behaviour Study Set 1
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    Exam 9: The family
  5. Question
    In Order for a Particular Brand to Be Considered for Purchase
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In Order for a Particular Brand to Be Considered for Purchase

Question 42

Question 42

Multiple Choice

In order for a particular brand to be considered for purchase by a family they must first satisfy the:


A) influencer.
B) preparer.
C) decider.
D) gatekeeper.

Correct Answer:

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