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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 9: The family
  5. Question
    The Family Life Cycle Has Been Utilised by Consumer Researchers
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The Family Life Cycle Has Been Utilised by Consumer Researchers

Question 57

Question 57

True/False

The family life cycle has been utilised by consumer researchers and marketers as a way to classify family units into meaningful stages to examine their purchase and consumption behaviour.

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