True/False
It is more important for the marketer to appeal to the user of the product than the decision maker.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q62: The only stage of the traditional family
Q63: Husband-wife consumption decisions can be classified in
Q64: Traditionally, a _ has been defined as
Q65: More flexibility in the work place has
Q66: The fact that Linda contributes approximately $30
Q68: An attempt by a spouse to persuade
Q69: Democratic parents seek to remove as many
Q70: Jane lost her husband two years ago.
Q71: It is important for marketers to tap
Q72: The decider's role in the family decision-making