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  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 9: The family
  5. Question
    While Marketers Recognise the Family as the Basic Decision-Making Unit
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While Marketers Recognise the Family as the Basic Decision-Making Unit

Question 3

Question 3

True/False

While marketers recognise the family as the basic decision-making unit, they most frequently examine the attitudes and behaviours of the one family member whom they believe to be the decider.

Correct Answer:

verifed

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