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    Consumer Behaviour Study Set 1
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    Exam 10: Social class and consumer behaviour
  5. Question
    To Many People, Social Class Membership Serves as A(an) _____
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To Many People, Social Class Membership Serves as A(an) _____

Question 113

Question 113

Multiple Choice

To many people, social class membership serves as a(an) _____ for the development of their attitudes and behaviours.


A) comparative group
B) reference group
C) membership group
D) opinion leader

Correct Answer:

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