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    Consumer Behaviour Study Set 1
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    Exam 10: Social class and consumer behaviour
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    A Composite-Variable Index of Objective Measures of Social Class Uses
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A Composite-Variable Index of Objective Measures of Social Class Uses

Question 98

Question 98

Multiple Choice

A composite-variable index of objective measures of social class uses a number of _____ factors to evaluate social-class membership.


A) geodemographic
B) socioeconomic
C) psychographic
D) personality

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