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    Consumer Behaviour Study Set 1
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    Exam 11: The influence of culture on consumer behaviour
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    According to the Text, to Be a Core Value, the Value
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According to the Text, to Be a Core Value, the Value

Question 60

Question 60

Multiple Choice

According to the text, to be a core value, the value should meet all of the following criteria except be:


A) pervasive.
B) influential.
C) enduring.
D) consumer-related.

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