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    Consumer Behaviour Study Set 1
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    Exam 11: The influence of culture on consumer behaviour
  5. Question
    What Is the 'Invisible Hand of Culture'? Why Is It
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What Is the 'Invisible Hand of Culture'? Why Is It

Question 97

Question 97

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What is the 'invisible hand of culture'? Why is it so important to a marketer?

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Culture is defined as the sum total of l...

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