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    Consumer Behaviour Study Set 1
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    Exam 11: The influence of culture on consumer behaviour
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    What Is 'Consumer Materialism' and Why Is It of Interest
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What Is 'Consumer Materialism' and Why Is It of Interest

Question 21

Question 21

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What is 'consumer materialism' and why is it of interest to marketers?

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Consumer materialism refers to the impor...

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