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    Consumer Behaviour Study Set 1
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    Exam 12: Subcultural aspects of consumer behaviour
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    The Age Subculture That Is Most Influenced by Friends and Peers
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The Age Subculture That Is Most Influenced by Friends and Peers

Question 67

Question 67

Multiple Choice

The age subculture that is most influenced by friends and peers and more likely to be disloyal to brands but highly loyal to relationships is the _____ subculture.


A) baby boomers
B) generation X
C) busters
D) generation Y

Correct Answer:

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