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    Exam 12: Subcultural aspects of consumer behaviour
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    The Perceptions That Most People Have When They Hear the General
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The Perceptions That Most People Have When They Hear the General

Question 60

Question 60

Multiple Choice

The perceptions that most people have when they hear the general term 'baby boomers' is most consistent with the subgroup known as:


A) younger boomers.
B) older boomers.
C) affluent boomers.
D) Yers.

Correct Answer:

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