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    Consumer Behaviour Study Set 1
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    Exam 12: Subcultural aspects of consumer behaviour
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    When It Comes to Marketing, Generation Xers Are More Likely
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When It Comes to Marketing, Generation Xers Are More Likely

Question 23

Question 23

Multiple Choice

When it comes to marketing, generation Xers are more likely to be:


A) value-oriented.
B) price-oriented.
C) buying for indulgence.
D) conspicuous consumers.

Correct Answer:

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