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    Consumer Behaviour Study Set 1
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    Exam 12: Subcultural aspects of consumer behaviour
  5. Question
    What Is a Subculture? How Does It Differ from a Culture
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What Is a Subculture? How Does It Differ from a Culture

Question 78

Question 78

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What is a subculture? How does it differ from a culture? What are the marketing implications of these differences?

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A subculture can be thought of as a dist...

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