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Which of the Following Is Not an Example of Why

Question 20

Multiple Choice

Which of the following is not an example of why it is often difficult for marketers to conduct cross-cultural consumer research?


A) Accurate statistical information about markets and consumers may be lacking in countries.
B) In certain countries groupings of four people or more (other than family and religious gatherings) are outlawed, therefore making things such as focus groups not possible.
C) Marketers may not have the time to conduct international research.
D) In some cultures asking people personal questions through surveys may arouse suspicion.

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