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Snapple Failed to Make Momentum in the Japanese Iced Tea

Question 76

Multiple Choice

Snapple failed to make momentum in the Japanese iced tea market as they were either unwilling or too slow to alter its ingredients to conform to local Japanese tastes. Which of the following could have prevented this failure?


A) Acculturation.
B) Thorough cross-cultural analysis.
C) Localisation.
D) All of the above.

Correct Answer:

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