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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 13: Cross-cultural consumer behaviour: An international perspective
  5. Question
    The Country of Origin Effect Only Applies in Situations Where
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The Country of Origin Effect Only Applies in Situations Where

Question 11

Question 11

True/False

The country of origin effect only applies in situations where the consumer has a positive attitude to the country of origin.

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