Multiple Choice
Which of the following statements about sociocultural inputs is false?
A) The sociocultural environment exerts a major influence on the consumer.
B) Sociocultural inputs consist of a wide range of non-commercial influences.
C) The comment of a celebrity endorser in an advertisement of a product is an example of a sociocultural input.
D) Sociocultural inputs do not necessarily support the purchase or consumption of a specific product.
Correct Answer:
Verified
Correct Answer:
Verified
Q19: When considering marketing inputs in the model
Q20: In consumer behaviour, there are four views
Q21: a. What are some of the ways
Q22: We can distinguish three specific levels of
Q23: 'Feeling-oriented' advertising would have the greatest effect
Q25: 'Will the dishwasher really clean my dishes
Q26: The cognitive view of decision making suggests
Q27: Intrapersonal gifting is when two people give
Q28: Distinguish between compensatory and non-compensatory consumer decision
Q29: The concern that a product will not