Multiple Choice
Which of following is correct order of events of the process component of the model of consumer decision making?
A) Pre-purchase search - need recognition - evaluation of alternatives.
B) Sociocultural environmental influence - pre-purchase search - evaluation of alternatives.
C) Pre-purchase search - sociocultural environmental influence - evaluation of alternatives.
D) Need recognition - pre-purchase search - evaluation of alternatives.
Correct Answer:
Verified
Correct Answer:
Verified
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