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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 14: Decision making
  5. Question
    The Cognitive Model Portrays the Consumer as a Thinking Problem
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The Cognitive Model Portrays the Consumer as a Thinking Problem

Question 71

Question 71

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The cognitive model portrays the consumer as a thinking problem solver and views the consumer as an information-processor.

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