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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 14: Decision making
  5. Question
    An Inert Set of Products Is One That Consists of Brands
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An Inert Set of Products Is One That Consists of Brands

Question 65

Question 65

True/False

An inert set of products is one that consists of brands in a product category that the consumer is indifferent toward because they are perceived as having no particular advantages.

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