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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 14: Decision making
  5. Question
    In the 'Basic Model of Consumer Confusion' the Decision to 'Do
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In the 'Basic Model of Consumer Confusion' the Decision to 'Do

Question 119

Question 119

True/False

In the 'basic model of consumer confusion' the decision to 'do nothing' can be due to stimuli being either too similar, too many, too complex or ambiguous.

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