Market-Orientated Definitions Are Used to Study

Multiple Choice

Market-orientated definitions are used to study:

A) the popularity of a new product.
B) the newness of a product in terms of how much potential the consumer judges the product to be new.
C) the newness of a product in terms of how much exposures consumers have to the new product.
D) the newness of a product based on the consumer's perception of the product.