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  3. Study Set
    Consumer Behaviour Study Set 1
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    Exam 15: Consumer influence and diffusion of innovations
  5. Question
    The Stages in the Adoption Process End
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The Stages in the Adoption Process End

Question 68

Question 68

Multiple Choice

The stages in the adoption process end:


A) with consumer trial of the product.
B) with consumer adoption of the product.
C) with consumer rejection of the product.
D) with either (b) or (c) .

Correct Answer:

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