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    Business
  3. Study Set
    Consumer Behaviour Study Set 1
  4. Exam
    Exam 15: Consumer influence and diffusion of innovations
  5. Question
    Impersonal and Mass-Media Sources Are More Important in the _____
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Impersonal and Mass-Media Sources Are More Important in the _____

Question 32

Question 32

Multiple Choice

Impersonal and mass-media sources are more important in the _____ stage of the adoption process.


A) awareness
B) trial
C) adoption
D) evaluation

Correct Answer:

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