A Marketing Analyst Wants to Examine the Relationship Between Sales

Multiple Choice

A marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and collects monthly data for 25 firms. He estimates the model: Sales = β₀ +β₁ Advertising + ε. The following ANOVA table shows a portion of the regression results. Which of the following is true?

A) If Advertising goes up by $100, then we predict Sales to go up by $2,880.
B) If Sales go up by $100, then we predict Advertising to go up by $2,880.
C) If Advertising goes up by $100, then we predict Sales to go up by $4,298.
D) If Sales go up by $100, then we predict Advertising to go up by $4,298.