A Marketing Analyst Wants to Examine the Relationship Between Sales

Multiple Choice

A marketing analyst wants to examine the relationship between sales (in $1,000s) and advertising (in $100s) for firms in the food and beverage industry and so collects monthly data for 25 firms. He estimates the model: Sales = β₀ + β₁ Advertising + ε. The following table shows a portion of the regression results. When testing whether the slope coefficient differs from 3, the critical values at the 5% significance level are −2.069 and 2.069. The conclusion to the test is to ________.

A) reject H₀; we can conclude the slope coefficient differs from 3
B) not reject H₀; we can conclude the slope coefficient differs from 3
C) reject H₀; we cannot conclude the slope coefficient differs from 3
D) not reject H₀; we cannot conclude the slope coefficient differs from 3