If Marketing Expenses to Sales Ratio Is 4

Multiple Choice

If marketing expenses to sales ratio is 4.2% in period 1 and 5.1% in period 2,this indicates that:

A) the firm has become more efficient in controlling its marketing expenses over the period.
B) the firm has become less efficient in controlling its marketing expenses over the period
C) marketing expenses are a lower percentage of sales revenue
D) the firm is more profitable in period 2