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Marketing Analyst
a Marketing Analyst Is Interested in Predicting Prospective

Question 35

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Marketing Analyst
A marketing analyst is interested in predicting prospective buyer's knowledge about compact disc players.A random sample of 36 buyers was taken,a questionnaire about compact disc players completed,and information about education,income and age was obtained.In estimating the equation,the variables were:
y = knowledge about compact disc players
x1 = education (years)
x2 = age
x3 = income (thousands of dollars)
The resulting output using MINITAB was:  The regression equation is Y=50.2+4.36×10.632×20.068×3 Predictor  Coef  Stdev  t-ratio  Constant 50.1684.97710.08X14.36090.406410.73X20.631690.081727.73X30.06820.11760.58s=4.615 R-sq =85.0% R-sq(adj) =83.6%\begin{array}{l}\text { The regression equation is }\\\begin{array} { l c c r } Y = 50.2 + 4.36 \times 1 - 0.632 \times 2 - 0.068 \times 3 & \\& & \\\text { Predictor } & \text { Coef } & \text { Stdev } & \text { t-ratio } \\\text { Constant } & 50.168 & 4.977 & 10.08 \\X 1 & 4.3609 & 0.4064 & 10.73 \\X 2 & - 0.63169 & 0.08172 & - 7.73 \\X 3 & - 0.0682 & 0.1176 & - 0.58 \\s = 4.615 & \text { R-sq } = 85.0 \% & \text { R-sq(adj) } = 83.6 \%\end{array}\end{array}
-Identify b0,b1,and b3.
b0 = ____________________
b1 = ____________________
b3 = ____________________

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50.168; 4....

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