Multiple Choice
Targeting smaller but profitable market segments and designing or finding products and services for them is called:
A) Market segmentation
B) Niche marketing
C) Relationship marketing
D) Marketing management
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q63: When a manufacturer of HDTVs decides to
Q64: _ tend to handle bulky products such
Q65: Define market segmentation and explain three of
Q66: Market _ is the process of dividing
Q67: Marketing intermediaries are organizations that assist in
Q69: The combination of promotional tools an organization
Q70: The break-even point is how many units
Q71: _ is a formal method for uniting
Q72: A(n)_ is an independently owned firm that
Q73: Integrated marketing communication is a formal method