Campbell Has Expanded Its Product Line to Appeal to a Number

Multiple Choice

Campbell has expanded its product line to appeal to a number of different tastes.Campbell noticed the population growth in the Latino community in cities across the nation,so it introduced a red bean soup that would appeal to the Latino market.It also noticed the growth in the American South market so it introduced a Creole soup to appeal to those people.By providing different tasting soups for different populations of the U.S.Campbell is practicing:

A) Advertising
B) Market segmentation
C) Niche marketing
D) Distribution management