Explain the Classic Example of Escalation of Commitment in Motorola's

Essay

Explain the classic example of escalation of commitment in Motorola's Iridium project.In the 1980s,there was a real need within the business community to improve phone access around the world.Motorola envisioned solving this problem using 66 low-orbiting satellites.At the time of idea development,the project was technologically advanced.Motorola spun off Iridium as a separate company.It took researchers a total of 15 years to develop the product from idea to market.However,the landscape for cell phone technology was dramatically different from the 80s and the wide-spread cell phone coverage around the world eliminated a large base of projected customer base for Iridium.The decision makers should have abandoned the project in the 90s but released it to the public and it was a failure.Medium;Knowledge