Firms Rely on Bottom-Up Innovation Processes to Communicate a Strategy

Multiple Choice

Firms rely on bottom-up innovation processes to communicate a strategy because:

A) Communicating upward means that someone has championed the vision internally
B) Top management sees the merits and feasibility of the strategy already
C) Middle-level and division managers are empowered to take ownership and propose new strategies
D) Communicating upward means that the support of the people needed to implement the strategy is accomplished