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A Marketing Research Analyst Needs to Assess the Effectiveness of a New

Question 127

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A marketing research analyst needs to assess the effectiveness of a new social media campaign.To collect appropriate data,she has provided a questionnaire instrument that can be answered on one's computer,tablet,or smartphone.Which of the four methods of data collection is she using?


A) Data distributed by an organisation or an individual.
B) A survey.
C) A designed experiment.
D) An observational study.

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