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    Managerial Accounting Study Set 6
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    Exam 17: Topic Focus Customer Profitability
  5. Question
    In Their Book Killer Customers,Larry Selden and Geoffrey Colvin Estimate
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In Their Book Killer Customers,Larry Selden and Geoffrey Colvin Estimate

Question 13

Question 13

True/False

In their book Killer Customers,Larry Selden and Geoffrey Colvin estimate that the bottom 5% of a company's customers lose as much as 100% of the company's profits.

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