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    Exam 17: Topic Focus Customer Profitability
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    In Their Book Killer Customers,Larry Selden and Geoffrey Colvin Estimate
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In Their Book Killer Customers,Larry Selden and Geoffrey Colvin Estimate

Question 28

Question 28

Multiple Choice

In their book Killer Customers,Larry Selden and Geoffrey Colvin estimate what percentage of a company's customers generates approximately 120% of a company's profits?


A) 20%
B) 40%
C) 60%
D) 80%

Correct Answer:

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