Essay
You are assigned to a team responsible for evaluating segment managers' performance measures.A team member has indicated that a friend who is a manager at a competitor's company is evaluated using "ROI", but does not know what "ROI" is.
Required:
a.Explain what ROI is and why it is a useful tool in measuring managers' performance.
b.Give an example of when ROI would not be an appropriate performance measurement.
Correct Answer:
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a.Return on investment (ROI) measures th...View Answer
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