Matching
Match the intangible assets described with their proper classification
Premises:
Rights to sell a book and make a profit
McDonald’s Golden Arches
A new kitchen gadget that can be produced by only one company
Location of a company
iTunes music
Reputation of a company
Nike swoosh
Mickey Mouse
Responses:
Patent
Copyright
Trademark
Goodwill
Correct Answer:
Premises:
Responses:
Rights to sell a book and make a profit
McDonald’s Golden Arches
A new kitchen gadget that can be produced by only one company
Location of a company
iTunes music
Reputation of a company
Nike swoosh
Mickey Mouse
Premises:
Rights to sell a book and make a profit
McDonald’s Golden Arches
A new kitchen gadget that can be produced by only one company
Location of a company
iTunes music
Reputation of a company
Nike swoosh
Mickey Mouse
Responses:
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