Multiple Choice
Which of the following statements about customer value is NOT true?
A) Customer value is shown in a corporation's balance sheet.
B) Creating value for customers is an important part of planning and implementing strategy.
C) How our product delivers customer value should be determined as part of a company's strategy formulation.
D) It is possible to simultaneously lower cost and increase customer value.
Correct Answer:
Verified
Correct Answer:
Verified
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