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Answer the Following Questions Using the Information Below

Question 54

Multiple Choice

Answer the following questions using the information below:
Schwimmer Lighting manufactures small flashlights and is considering raising the price by 50 cents a unit for the coming year. With a 50-cent price increase, demand is expected to fall by 6,000 units.
Answer the following questions using the information below: Schwimmer Lighting manufactures small flashlights and is considering raising the price by 50 cents a unit for the coming year. With a 50-cent price increase, demand is expected to fall by 6,000 units.    -Would you recommend the 50-cent price increase? A) No, because demand decreased. B) No, because the selling price increases. C) Yes, because contribution margin per unit increases. D) Yes, because operating profits increase.
-Would you recommend the 50-cent price increase?


A) No, because demand decreased.
B) No, because the selling price increases.
C) Yes, because contribution margin per unit increases.
D) Yes, because operating profits increase.

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