The Return on Investment Is Usually Considered the Most Popular

Multiple Choice

The return on investment is usually considered the most popular approach to incorporating the investment base into a performance measure because:

A) it blends all the ingredients of profitability into a single percentage
B) once determined, there is no need to use it with other measures of performance
C) it is similar to the company's price earnings ratio because a corporation's return on investment appears every day in The Wall Street Journal
D) Both A and C are correct.