Multiple Choice
Scott Abrams was driving to Calgary from Edmonton,when he got off Highway 2 to have some lunch.Abrams was surprised to find a fast-food outlet that contained both a Tim Horton's and a Wendy's franchise.What is this new trend in franchising called?
A) a multiple franchise offering
B) a dual-franchise structure
C) cross-branding
D) a complete coverage franchise
Correct Answer:
Verified
Correct Answer:
Verified
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