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Every Time Evangeline Kryl Buys a Subway Sandwich, She Gets

Question 144

Multiple Choice

Every time Evangeline Kryl buys a Subway sandwich, she gets a stamp on a card that she carries in her wallet. When the card is full, she gets a free sandwich. This sort of program is an example of which of the following strategies?


A) convenience selling
B) transactional marketing
C) relationship marketing
D) exchange targeting

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